In a significant move aimed at enhancing transparency in the real estate sector, the Maharashtra Real Estate Regulatory Authority (MahaRERA) has introduced a QR code mandate for registered real estate agents in the promotion and advertisement of real estate projects. This mandate, outlined in MahaRERA Order No. 46B/2023, carries substantial implications for builders, real estate agents, and stakeholders in the industry.

Introduction of QR Codes

MahaRERA, in its pursuit of greater transparency and ease of access to project information, has introduced Quick Response Codes (QR Codes) for registered real estate projects. These QR Codes are designed to provide homebuyers and allottees with quick access to project details, thereby facilitating informed decisions.

Implications for Builders

The crux of MahaRERA’s QR code mandate lies in the requirement for builders to prominently display QR Codes on all their real estate project promotions and advertisements. This mandate came into effect on August 1, 2023, as outlined in MahaRERA Order No. 46B/2023. The directive specifies that QR Codes must be displayed in various mediums, as detailed in the order.

Builders and promoters are tasked with ensuring that the QR Codes they publish are legible, readable, and compatible with software applications. The QR Code should also be positioned alongside the MahaRERA project registration number, ensuring easy access to vital project information.

Penalties for Non-Compliance

Non-compliance with the QR code requirement is considered a violation of MahaRERA’s directions, and penalties can range from a minimum of Rs. 10,000 to a maximum of Rs. 50,000 under Section 65 of the Act.
Moreover, if a real estate agent fails to rectify and remedy the violation within 10 days after the penalty is imposed, it is deemed a continuous violation of MahaRERA’s directions, and appropriate action, as deemed fit, will be taken against the agent under the relevant provisions of the Act.

Steps to Implement QR Codes in Real Estate Advertisements

To successfully implement QR Codes in real estate advertisements, promoters need to follow a few key steps:

• 1. Generate a QR Code

  Promoters can use various online QR Code generators to create a unique QR Code for their project. These generators allow customization options such as adding a logo or changing the colors to align with the project’s branding.

• 2. Include the QR Code in Advertisements

  Once the QR Code is generated, promoters should prominently display it in their advertisements. This can be done by adding the QR Code to print materials, digital advertisements, or even billboards. The QR Code should be easily visible and accompanied by a clear call-to-action instructing viewers to scan it for more information.

• 3. Test and Track

  Before launching the advertisements, promoters should test the QR Code to ensure it functions correctly. Scanning the QR Code should lead users to the desired information on MahaRERA’s portal. Additionally, promoters should track the number of scans to measure the effectiveness of their marketing efforts.

• 4. Update Information Regularly

  As the project progresses, promoters should update the information linked to the QR Code to ensure homebuyers have access to the latest details. This includes updating construction progress, financial updates, and any other relevant project information.

  By following these steps, promoters can successfully integrate QR Codes into their real estate advertisements and provide potential homebuyers with easy access to project-related information.

Conclusion

MahaRERA’s QR code mandate represents a significant step towards greater transparency and accountability in the real estate industry. By implementing QR Codes on project promotions and advertisements, builders and real estate agents can provide homebuyers with easy access to project information, fostering trust and informed decision-making.

To avoid penalties and ensure compliance with MahaRERA’s directives, builders and real estate agents should promptly incorporate QR Codes into their marketing materials. This mandate not only aligns with the broader goals of the Real Estate (Regulation and Development) Act, 2016 but also empowers homebuyers by making project information more accessible and transparent than ever before.

Read more What a promoter ought to know?
Also, read MahaRERA’s Project Grading Criteria
Know more about MahaRERA Agent Training Program